Do you want to increase your search traffic and you are looking for top SEO techniques that bring the best results? You are in the right place.
The world of SEO is not straightforward. It is very complicated and challenging. From keywords research to content optimization to backlinks, there is a lot to take care of. But as a site owner, you must employ the best techniques to rank higher and boost traffic.
So, without wasting much of your time, here are 5 top SEO techniques that you can implement to get better results for your site.
- Get Quality Backlinks
This is very important if you are trying to boost your website’s ranking on search engines. When a site with high DA (Domain Authority) links to your site, Google sees it as an endorsement or a vote of confidence in your favor, and it increases your credibility.
Backlinks can help you outrank your competitors on search engine result pages. The more quality links pointing to your site, the more you will impress search engines like Google.
Getting quality backlinks can be done by dropping guest posts on authority sites in your niche, leaving stimulating comments on top blogs, and submitting posts to article directories.
When you guest post on any site, you are always allowed to link back to your site. Most times, you are allowed one link in the body of your content and another in the author’s bio.
For commenting, you are allowed to fill in your name, email address, and website. When your comment gets approved, your link becomes effective and will count as a backlink to your site.
Article directories are not different from guest posting. The same rules apply.
- Keyword Research
Do you know how to conduct keyword research for your blog post? Keywords are what users type to search for information, products or services. Before creating any new blog post on your site, take out time to conduct keyword research on the post you want to write.
Keywords research is the easiest way to find out what people are typing on search engines to look for information, products or services. With the information you get from conducting your keyword research, you will be better equipped on how to create content that will match the interest of your target audience.
And this way, when your target audience types any of those keywords on search engines, your blog post comes top. In return, organic traffic to your site increases.
With the right keywords on all your blog posts, you have a better chance of always ranking top when users use any of your keywords.
You can make use of keywords research tools like Google Keyword Planner, KWfinder or SEMrush.
All you just need to do with any of these tools is to enter your target keyword and they will fetch out relevant keywords for you based on what people are already typing on search engines. You are also allowed to see the volumes so you know the competition on each keyword.
- Make Your Content RankBrain Friendly
Have you heard of RankBrain before? It is an algorithm from Google that helps analyze search results. It is also an important ranking factor. It connects the search query to relevant results. Your content has to be relevant to what searchers type on search engines for RankBrain to fetch out your content and display it.
You have to be user intent focus to be able to optimize your content for RankBrain SEO. You must know what your target audience will type to search for your products, services, or information on your site.
- Increase Your Content-Length
There have been so many talks on whether the length of blog posts affect search engine ranking or not. Findings from Backlinko after conducting one million search shows that longer content receives more traffic and rank better on search engine result pages.
So, if you must create a post for your site, make sure you go in-depth with the topic you are covering. The longer the post, the longer visitors stay on your site, which is a good SEO ranking factor.
When the search engine’s algorithm sees that visitors stay longer on your site, they believe that your site is relevant and this increases your search rank position.
Just make sure your post goes above 1000 words and should be rich in value. Learn to place a balance between quantity and quality.
Your site must be mobile-friendly if you want more traffic to your site. The rate at which people access websites with their smartphones is increasing rapidly. Google knows about this and that was why they introduced mobile-first indexing.
Your site should be able to accommodate visitors using mobile without zooming in or zooming out. This can be done by using a device responsive template for your site. If you are on WordPress, you can easily get templates to use that are device responsive.
If you run an e-commerce business, this is a must-have for you. Because you and I know that most online shopping takes place using smartphones these days. So, if visitors can’t understand your site using their mobile phones, then they won’t visit your site again and won’t do business with you.
Boosting organic traffic to your site is easy if you know what to do and you do it correctly. I am very sure you must have heard of these top SEO techniques before, but my question is, have you tried any?
These top SEO techniques bring the most results and don’t need an expert to get them done. These are something that you can do yourself. Although it will take a lot of time, it is worth it if you do it yourself.
Have you tried any of these SEO techniques before? Was it effective? Which other techniques do you think brings good results? Share your views so we can help each other.
Okon Joseph is one of Nigeria’s finest and successful freelance writer with over 3 years of SEO experience. He is popularly known for creating engaging content that keeps readers glued to their screens just like this one.